USP

5 Major Branding Mistakes that Can Prevent Your Business from Growing

5 Major Branding Mistakes that Can Prevent Your Business from Growing

Have you ever thought about why your company seems to remain stagnant despite numerous efforts on your part to try to take a bigger piece of the market? The problem may have something to do with your branding. Whether you’ve realized that your branding is all over the place or that the brand you’ve defined […]

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6 Unique Steps to Creating Your Business USP, This Determines the Quality of Your Brand

6 Unique Steps to Creating Your Business USP, This Determines the Quality of Your Brand

The first step at building a brand is to have a Unique Selling Proposition or a USP. As a business without one, you’re adrift in a sea of me-too businesses without a rudder, unmoored to the trade winds of the marketplace. USP-less businesses offer nothing distinct, nothing unique, no benefit, no logical reason that someone […]

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