How to Monetize a Blog of Only 1000 Visitors Per Month

Many of us have, at one time or another, started a blog in of the two popular platforms – WordPress and Blogger.  These two were among the first to offer free hosting when blogging had grown to maturity around 2003.  A lot more of us have visited and read blogs after searching for topics of interest through our preferred search engines like DuckDuckGo, Google, or Bing among many others.  We are not only writers in blogs (even if only writing comments) but we are also blog readers.

The ability to post comments also turns blogs into a social platform, such as Facebook or Twitter.  In fact, posts in the two social media sites are called micro blogs.

Blogs became a medium for sharing ideas and storing personal memories in the early years of the internet community.  Starting as a journal or diary meant to be shared, blogs have grown to encompass advocacy, politics, news and events, and even education.  There are many blogs today which are owned and maintained not by a single person but by a group of writers adopting an interest in similar topics.  Readers get a richer variety of standpoints in a single location.  Blogs may even be maintained by a larger organization, like those published by news agencies or large corporations.

 

 

Developing Your Blog

Many blogs maintained by one person or a couple of others generally generate visitor traffic of 10,000 or below per month.  These are the blogs centered on a particular topic of interest.

Justin Hall, dubbed as the founding father of blogging, began publishing in 1994 and wrote about his experiences on the internet and provided links to websites he got interested in. As we said earlier, blogs are maintained.  It should have continuity, and new posts should be available periodically so that readers will follow your blog.

A blog should have a unifying topic over a period so your target audience keeps coming back for more.  Your blog may be about pets, for example.  The first post may be about your own dog, and later about the dogs owned by your neighbors.  If you have gained people’s interest, you can even invite readers to send photos of their own dogs.

Sometime later, you may publish articles related to pet products like pet foods, automatic feeders, veterinary products for pets or pet grooming products.  You may include writing about pet training tips or a piece on the history of how pets were advantageous to their owners to keep. These stories may be about dog guides for the blind or a pet companion for people who have undergone alcohol and drug treatment in rehabilitation facilities.

We are stressing the need for a continuous stream of posts.  Remember Justin Hall, who has been posting on his blog for 24 years since his college days in 1994.

How to Earn Money from your Blog

Our example may be summarized as two monetizing strategies which may be adopted inclusively for you to gain income from your blog.

A.  Develop Customers

  1. Attract readers with your content.  Write interesting topics.  Turn your audience into pet owners if they are not already one.

  2. Offer an RSS feed so they will instantly know when you have a new post.  Make an e-mail list of your visitors who posted comments and maintain communication with your audience.  Avoid spamming your readers, however.  Announcements of upcoming events, or news and developments which could interest your readers should be sent biweekly to a month, and not more often than that.

  3. Sell advertising space through advertising services on your blog.  You may start with Google AdSense, IDG, Kontera or Tribal Fusion.  These advertising spaces will be used for products and companies related to your topics. But avoid filling up your blog with advertisements.  Too much advertisement may be distracting for your readers.

  4. Engage in Affiliate Programs where you earn commissions if your visitor buys a product advertised in your blog.  This will take some of your time as you will have to look for products and services related to your topic, confirm if they have affiliate programs, and negotiate for the agreements.  With affiliate programs, the blog owner is compensated when a reader clicks on a link to the advertised partner company in the blog article and subsequently purchases a product.

  5. Sell products or services related to your topic through your blog.  This may be an e-book of tips or membership for more privileged contents.  You may sell products like pet accessories such as collars, tags, even mugs, T-shirts or other things which could convey messages related to pets.

    B. Expand and Intensify Readership

    1. Increase your visitor traffic.  Utilize your other social media accounts to lead readers to your blog.  Regularly update your content to make visitors return.  Provide interesting links to other/previous posts on your blog.  You may also learn how to use Search Engine Optimization.  SEO is a technique in writing used on websites, so your site will come up in the first few pages of web searches.  SEO will definitely increase the probability that your blog will be visited by people searching for the topic your blog covers.  It is important that your blog covers a topic that will have a clear niche of readers.

    2. Keep your readers engaged.  Encourage comments and reactions.  Provide visually appealing graphics to make your blog interesting.  These may be in various audio and visual forms such as photos, videos, graphs or slides.  A chat box in your blog may even be beneficial in engaging your readers, in case several visitors are in your website at the same time.

    3. Once your traffic grows, you may try to sell advertising space directly to companies with products related to your blog.  Their products or services will occupy space on your blog and you can collect a fee, which is usually at a monthly rate.

    4. Engage with other bloggers and websites that could be related to your blog.  In our previous example, a blog about pets may establish a relationship with alcohol and drug treatment in rehabilitation websites.  This relationship will be symbiotic and complimentary for both sites as they will each gain additional readers or visitors.

    AUTHORS BIO:Charles Watson is the current head content writer for Sunshine Behavioral Health.  With a background in SEO and content creation, you can catch him during the work week pounding away on his keyboard.  He can be reached directly on Twitter at @charleswatson00, or at https://sunshinebehavioralhealth.com.

     

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