Optimising Search Engine For Traffic and Money

  • Sumo

While we know from experience that creating high quality back links is the MOST important thing you can do to get your site into the first page(s) of Google’s free search results, it would be wrong for us to suggest there is nothing else you can do to give your site’s rankings a little boost, especially if the sites you are competing with have ticked the same back link boxes as you.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.

In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
It’s pointless creating a good site with graphics and nice contents without traffic because no one gets to know what your site and its contents it’s all about. Optimising your Search Engine (SE) is one sure way of gaining high search engine rankings and a large flow of 100% free targeted, converting traffic to your website, thereby generating the needed funds or money.

Choosing the Right Keyword:

In optimising your site for maximum result getting the right and appropriate keywords is very indispensable.
In search engine optimisation, we aim at receiving traffic from search
Engines – and our goal is to rank highly for the keywords we aim to receive Traffic from. For example: if our goal is to receive traffic from people searching on Google using the keyword ‘dog training’, we will aim at getting our site in the 1st results page for that keyword. Before starting our optimisation, we need to decide which keywords we wish to dominate.

These keywords should fulfil the following conditions which are:
1. Search Volume – they should have an average search volume of at least several hundred per month.
2. If your site is ranked 1st for a keyword that no one searches then you
have accomplished very little.
3. Relevance – You should aim at optimising your site for keywords which are relevant to your site.
4. Do not aim to dominate keywords that aren’t directly related to your site as you will receive traffic that is not sales-oriented, but information oriented.
5. For example: If you are promoting fat loss products, you would rather
dominate the keyword ‘lose weight tablets’ than ‘weight loss’, although the keyword ‘weight loss’ is searched more.
6. The users who are searching for ‘lose weight tablets’ are closer to BUYING and are more likely to purchase your product than somebody who Searches for ‘weight loss’ who is probably just after information for now and is unlikely to buy anything.

The first step to finding keywords is to open the Google Keyword Tool
The Google Keyword Tool shows keywords that are relevant to keyword(s) you provide it with. This tool is very helpful for finding the top-searched keywords related to your site.
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