Internet Video Marketing a Veritable Tool to Grow Your Business

Internet Video Marketing Drives Traffic to your Business

One of the most powerful ways to drive traffic to your site is to use video marketing. Videos can also be used to enhance the look and feel of your site. What better way to showcase your business or product than to present it visually. We like to see someone behind the sales pitch as it helps us to trust them more.

There is no marketing more effective than video marketing. It is the fastest growing form of marketing out there and you need to start creating internet video marketing campaigns immediately.

People like to see videos. They are said to be more engaging than plain text. Why is this? We have all grown up with television and have become used to seeing something visual. We gravitate naturally towards video in that respect. You will stand out from the crowd if you can deliver a quality video marketing experience, offering value to people.

At one time we used to watch videos online if they were displayed in web pages. These would be on informative news sites for example and provided good value for many people.

A few years ago one site came along which was a complete game changer in how we watched online video content. That site is called YouTube. It has gone from strength to strength and is now the second most popular search engine.

If you are using internet video marketing then you really must use YouTube.

Video marketing entails creating video content and distributing it all over the internet. With the advent of Google universal search it means whenever you search for something you get web pages as well as videos returned in the results.

Google thinks highly of video content now and it has become of importance to search. A few years ago YouTube was bought by Google so you can guess why video is now an important medium to the company. When using internet video marketing you need to consider search counts of keywords.

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Here are some interesting statistics to consider

· There are more than one billion videos viewed on YouTube every day.

· Businesses in the UK spend more on internet advertising than they do on television advertising.

· Every minute of the day more than twenty hours of video gets loaded onto YouTube.

How do you create your videos and what are the right tools needed

There are many ways to create a video and I will cover some of them now.

Firstly, you don’t need to be Steven Spielberg. Nor do you need to create anything of Avatar proportions to do internet video marketing. Although there are some professional looking videos up on YouTube and other video hosting sites, there are also a lot of amateur looking ones. That is not to say there is anything wrong with this. On the contrary actually, if you are demonstrating a product for example, it would come across better if you presented it in a raw, no frills format. This is the best way to create your videos for video marketing.

What video equipment do I need?


Explaindio is an all­-in­-one video creator that focuses on helping you create attention grabbing, professional looking 2D, 3D, explainer, and training videos in just minutes.

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Explaindio Videos grab attention. That means it stops visitors as they scroll through their social media and gets them to watch your video.

Using Explaindio you can engage and attract more visitors to your website, to help you get more leads and sales!

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Use them in your video to elevate the video, share a stronger story, and get more views. Get more likes and shares!

Owners of Explaindio pride themselves to say the following:

We are an established market leader of do-it-yourself rapid business video content production. Tens of thousands of creators, marketers, entrepreneurs, and businesses are already using our Explaindio software with more joining every day.

We have really taken the explainer, marketing, and advertisement video to the next level with this software.

How do you create a market driven and viral Video?

 When creating the Video Make sure when you create your video that you use these video marketing tips:

  • Convey the main points

  • Look directly into the camera

  • Speak clearly

  • Add value

  • Add a link back to your website

It helps if you can add some humour to your video, but this is not absolutely necessary. In many cases it can depend on the subject matter as some topics do not lend themselves well to humour.

Essentially, with your video marketing, just try to make your video interesting to the viewer. You want to engage them and keep them coming back if possible.

Avoiding copyright issues

Do not use images or music which are subject to copyright. There are websites which offer copyright free music and images and you should aim to get your content from these.

Do not use a famous piece of music by your favourite band in your video. The video sites are likely to take your video off the site and all your video marketing will be in vain.

You must also be careful with using Google images. Yes there are many to choose from, but do not use something which you feel could be problematic in terms of copyright. Your Google video marketing should not break any rules.
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How to distribute the video

The main video site which people are familiar with is YouTube. You should aim to load your video up there. If you do not have an account on YouTube then go to the site and create one for your video marketing. When you log in you will see an option to upload your video.

YouTube will allow you to add a title and a description to your video. Use your main keyword in the title of your video and in the description. You should also put a link back to your website in the description. The reason for doing this is that it will get people who enjoyed your video coming back to your website to find out more about you. All your video marketing will have been worthwhile when this happens.

There are other options you can set such as whether comments are allowed on your video or whether the video can be syndicated. I tend to set it up so that people can only leave comments after I approve them. That way you safeguard yourself from any bad nasty comments.

YouTube allows you to set up your own channel. You can store many videos in your channel and will look like an authority on your subject. This is something of a must in video marketing today.

You also have various templates you can choose from to customise the look of your channel. Don’t over think this though. The main thing is to get your videos out there. You can always come back later and customise your channel.

Although YouTube gets the most traffic, there are other video sites you can upload your video to. These include Metacafe and Vimeo. There are various services or software which will submit your video to many sites for you at the touch of a button to save you manually doing it one by one. Now you will be using video marketing as a true marketer and not wasting time.

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