Here is a Post by Joy Mali an active blogger and a financial management expert.
Whether you are a freelance writer working from your home, a professional working for a finance firm, or an entrepreneur making investments for your business growth, your financial life is dependent on your credit history that decides your credit score and therefore your credibility.
Credit scores nowadays can really help out especially if you want to apply for a home loan, a car, student loan etc. Your score is becoming more and more important each and every day. It might be shocking, but some people really do rely on their scores for their life. They are unaware about the impacts of having poor score and realize when they end up buying more. What’s good about credit scores is that it can really save you a lot of money. Below are a few examples on how you can save money with a good credit score.
• Save money with low interest rates- Whether it be a home loan, car loan, student loan, one thing’s for sure, a good credit score will help you save money. If you’re within the good credit score range, you’ll surely get the best interest rates out in the market. With a score like that, banks, lenders or companies won’t see you as a risk. They won’t see you as someone who will probably have troubles in repaying them. Having a low score will get you really high rates around 5-6% or even higher. That money in the long run can become thousands of dollars. It hurts to lose that kind of money when you can just be saving it for something else.

• Enjoy several benefits with freebies- If you have an excellent credit score, you get a lot of freebies from different companies. Some of them may be useless but still, some would mean a lot and can save you money. Words of caution- there could be several that will lure to spend more credits but beware and do not spoil your credit utilization ratio.

• Get eligible for better deals- With a high credit score, banks or lenders see you as a responsible citizen. They would trust you enough to offer you great deals with more benefits plus low interest rates. Those deals can cost twice as much if you don’t have a good credit. Just remember to weigh out all your options to get the most out of them.

Don’t forget that in order to have benefits from a good credit score, you must check credit report regularly and maintain a good record. With a clean credit report, your chances of applying for a new credit card or loan in the future will be higher and you won’t have to spend most of your money on high interest rates. Besides, you also enjoy great reputation amongst creditors and lenders.

Take best care of file with routine credit checks

It is always recommended by that you should check your credit report regularly for credit errors that may affect your score. Instilling habit of routine check make you address the issues pertaining in the file. Your score also gets ruined with every payment you miss. Hence, it is vital that you should not forget to pay your bills on time and should also remain regular with credit and its related item. You will surely be glad with the benefits you can get with a good score.

your comments and more ways to obtain a good credit scores are welcome.

Author bio:
Joy Mali is an active blogger and shares extremely interesting financial management tips over the web that helps people to improve credit score & build a working credit report.

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The World Bank has named US doctor Jim Yong Kim as its next president.
The appointment came as Dr Kim’s only rival, Nigerian Finance Minister Ngozi Okonjo-Iweala, lashed out at Washington’s perennial lock on the job.
The US nominee faced a challenge for the first time ever.
But there was little doubt that the bank’s most powerful shareholders – the United States, Europe and Japan – would support the Korean-American for the powerful job doling out money to developing countries.
But ahead of the meeting of the bank’s directors, Ms Okonjo-Iweala – herself a veteran of the institution – slated the way the United States has held a lock on the position since the bank was launched.
“You know this thing is not really being decided on merit,” she told reporters in Abuja.
“It is voting with political weight and shares and therefore the United States will get it.”
A third candidate, Colombian former finance minister Jose Antonio Ocampo, dropped out on Friday also complaining the selection process was purely political and not merit-based.
There had been some hopes from critics of the bank that the powerful emerging Brics economies – Brazil, Russia, India, China and South Africa – might coalesce around Ms Okonjo-Iweala.

Dr. Ngozi Ikonja-Iweala, Former World Bank Vice President and Nigeria's Finance Minister

Dr. Jim Yong Kim, Chosen World Bank President

Courtsy
Best of Yahoo! News

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Writing sales copy is an art. It takes years of practice to become an expert, and
Probably some time and money spent on learning to do so. But there’s no reason you can’t write a sales letter yourself that will sell your reprint rights product, even if you’ve never write a copy before. This post has taken me the whole day to put together, its one of my longest post with about 3400 words. I advice you grab a cup of coffee or some wine to gradually read through in order to understand perfectly the secrets to putting together a master piece sales copy for your business.

The key is to use a proven formula for a sales letter. I’ll give you a simple one to use for sales copy for any product. It has 14 parts, but don’t let that number intimidate you. I’ll walk through each part so you know exactly what to do. Here’s a quick outline before I dive in:

1. Main headline
Your main headline has to attract attention and keep a reader reading. That’s its only job. It doesn’t really “sell” for you—it just keeps somebody reading so he’ll stick around for your sales pitch later.
Lead with your main benefit. My lead for a product about how to make money from home might say something like this:
Quit Your Job In 30 Days And Make
More Money In Your Pajamas Before
Breakfast Than You Made Last Year!
The main benefit is replacing your income with this product. I hit that hard with the “30 days” deadline and the easy income potential. If you want, you can also include what’s called a preheadline, which sets up your main one, like this:
Do you want to fire your boss and retire young? You CAN, and I’ll show
you how to…
That preheadline leads naturally into the main headline on the page, and helps a reader get his mind ready to “get” your main benefit.

2. Present The Problem
This is the copy you might call the introduction to the sales letter. It’s where you set the stage for what you’re going to say by presenting the problem your product solves (or the need that it meets). You might start by saying something like this:
From: [your name]
Date: [current date]

Dear Wage Slave,
I know you’re sick and tired of being chained to your cubicle. I know you’d like to tell your boss to leave you alone. But I also know you’re tired of people who promise you escape, take your money and then dash your hopes. The reason that happens is that we’re all natural born suckers. We all want to live the “good life” and when somebody offers it, we turn off our brains and go with pure hope…and it doesn’t work. I bet you’ve experienced that. What you really need is a plan that an average person with just a little gumption can use to replace a typical income within a year.
Even more important, you need to be able to turn on that income stream within 30 days, so you can start seeing real results fast.
But after all of your disappointments, you probably think that’s a scam, or a pipe dream. Well, it’s not, and I’m going to show you how to do it.

That copy gets a reader interested by doing two things:

1. It makes a bold claim and then promises to back it up…which compels somebody to keep reading to see if you’re lying or not
2. t relates to the reader emotionally by talking about his likely disappointments (a common theme in my market)
That short bit of copy sets up the rest of your pitch. Notice how I used some bold
text and yellow highlighting to emphasize the bits of copy I want to be sure people read. Eye tracking studies show that emphasized text gets read more, so you want to pull people through your copy with your emphasis elements. In other words, if they read just the highlighted stuff, they should get the core pitch you’re making.

3. Why Should They Listen To You?

Most of the people reading your sales letter probably don’t know you very well.
An affiliate might have recommended you, but your reader is going on second hand Information.
So you need to tell him why he should listen to you. I favour the direct approach, like this:
Why You Should Listen To Me
Simply put, I’ve been where you are.
I was so frustrated I could scream (actually, I did scream some). I was tired of spending my rent money on all sorts of gizmos and courses that didn’t help me achieve my goals. I was willing to put effort into achieving financial freedom, but nothing I read seemed to work, no matter how hard I tried.
And everything I read talked about the s-l-o-w process of ramping up a business in 1-3 years. After about 12 months of trial and error, I made a decision. I could either give up or I could figure out something that worked on my own, trying to put together all the good advice I got in the stuff I bought, and weed out the junk. The good news for you is that I did it. The even better news is that I’m going to show you how to do it, with zero junk that will distract you and leave you disappointed.

The reader still doesn’t know you personally, but he knows more about you. And if he’s in your target market, he knows you relate to his experience. If you don’t have a personal story to tell, you can talk about how you understand the struggles people go through (and talk about the actual struggles a bit). The point is, you want to connect with your reader’s problems and transition to how you’ll solve them.
4. Introduce Your Product
Here’s where you get to introduce the thing that’s going to help your reader solve his problem. It’s like the grand unveiling of the prize behind Door #1 on a game show. It might look something like this:

Introducing
“Work” In My PJs
This is the simple, step-by-step guide I wish I’d had when I was starting. If I’d had this, I could’ve saved myself a year of pulling my hair out.
If you’ve been frustrated and angry that you can’t make this Internet marketing stuff work for you like all of the sales pages you’ve read scream about, this is exactly what you need. Here’s what I mean…
You can say more than this, of course, but even that very brief copy does the basic job of introducing your product. Notice that I included an image of the product, which makes it look more professional.

“Remember, benefits and features are different. Benefits are what difference your features make in solving the problem”

5. Benefit Bullets
After you introduce the product, you need to describe it. I transitioned to this by saying, “Here’s what I mean…” Then it’s time to present why your product lives up to the claims you’ve made. The best way to do this is with bullets points that describe the key benefits of the product.
Remember, benefits and features are different. Benefits are what difference your features make in solving the problem. So your benefit bullets might look something like this:
…Here’s what I mean…
•?I’ll tell you what business model to avoid like the plague.
This is the one most people start with, and it’s a recipe for frustration. This is what makes people quit, and you’ll skip right past it.
•?I’ll show you how to make cold, hard cash within a week.
No joke. You won’t have to spend a dime to do it, so every penny you make will be profit. And this WORKS.

•?[more bullets]
Each of those bullets relates a feature to what difference it makes. As the reader reads each one, he’s becoming more and more convinced this product will help him.
Now, if your product is a system with more than one component, you can introduce each component and provide some benefit bullets for each one. You might put some transition copy in between, like this:
As you can see, [component one] gives you everything you need to know to do [whatever]. But I’m not done yet! I’ll also give you…Then you can give some brief introductory copy for the next component, followed by its benefit bullets.

6. Testimonials
After you’ve presented your product so a reader has some context to relate to, it’s time to offer some social proof. This is evidence from the marketplace that your product delivers on its promises. Testimonials are best social proof around.
As testimonial is a buyer or reviewer of your product talking about how great it is.
It’s that simple. It’s best to get a picture from the person if you can, and perhaps even a brief audio recording, because those things add believability to your testimonials. You might present a testimonial like this:
“It’s Amazing!”
“I really can’t thank you enough, [your name]. I simply can’t believe how easy it was to do what you said I should do…and I’ve been banging my head against the wall forever without success. And for anybody reading this, when [your name] claims you’ll see cash within a week, he’s RIGHT!
Thanks again.”
Bob Smith
Anytown, USA

You might be wondering how you can get testimonials like that, especially if you haven’t sold any copies of your product yet. It’s simple…offer a few copies for free in exchange for feedback. When you get some positive feedback, ask permission to use that feedback as a testimonial in your sales letter.
You can offer a limited number of copies of your product for free in any niche forum you used for product research.

7. Why It’s A Great Deal
Once you’ve presented some social proof, remind your reader why the product is such a great deal. This sets up your price pitch that will follow. You might say something like this:
How’d You Like To Kiss Your Job
Goodbye?
Nobody can do that overnight, and you might not want to resign after you make your first online profits 30 days from now. But you probably could!
But suppose it takes you a few months. That’s better than a year, isn’t it? It’s better than slaving away until you’re 70, isn’t it?
That’s the kind of freedom I’m talking about. The freedom to do what you want to do when you want to do it, with the people you care about.
That’s what “Work” In My PJs can give you. Like I said, it gave me my start, and I haven’t looked back. Isn’t it time you took control of your financial future and stopped begging for the crumbs your boss gives you? You can, and it’ll only take you 30 days.

You’re selling pretty hard here. You want your reader to have a fresh picture in his mind of the key benefit you’re providing. That makes your reader eager to buy. The only thing standing in his way is the nagging question in the back of his mind about what this thing costs…

“You want your reader to have a fresh picture in his mind of the key benefit you’re providing. That makes your reader eager to buy”

8. How Much?
Your price can be like a bucket of cold water in the face. It’s most effective if you prepare a reader for that possibility, and then give him a nice warm towel instead, like this:
Okay, [your name], How Much?
That’s always the big question, right?
I’ve told you “Work” In My PJs is your ticket to financial freedom, so here’s where I tell you that I’ll require you to hock everything you own to buy it…
Except I won’t do that. Just the first chapter of this thing would’ve been worth more than $900 to me, because that’s how much I spent on junk products before I learned the lesson in that chapter. But you won’t pay that.
Having a simple plan that cut through the fog would’ve been something I’d give up meals to pay $147 for not too long ago. But you won’t pay that either.
In fact, I’d like to help you, because I didn’t get any legit help when I was brand new. So you’ll pay only $37 for this. That’s all. Pay me once, profit forever.
Simple, huh? And worth every penny.
What you’ve done is set up the reader to think he’ll pay an arm and a leg. You make a believable case for a higher price, and then you pitch a lower one. That relieves the reader, and makes him much more likely to buy. But now it’s time to take away his last objection…
9. Guarantee

Your price isn’t high, but any price is still a risk, because the buyer doesn’t know that you won’t steal his money and give him junk. So you offer a guarantee to reverse the risk—you take it on yourself instead of making the buyer take it. If you use click Bank, you’re required to have a 60-day (or you can say eight weeks) guarantee, and that’s a fine length of time to use. You might present it like this after a brief intro at the end of the previous section:
And I’m so confident you’ll love this that I’ll back it up with my rocksolid…

“Work In Your PJs Or Steal My
Lunch Guarantee”
Try out my product. See if it’s not the easiest, step-by-step guide you’ve ever seen. Put it to work and prove that you’ll make your first money within 30 days…then try it out for 30 days more. That’s right; I’ll give you a full 60 days to try this, with zero risk. If you’re not absolutely happy at the end of that time, simply ask for your money back and I’ll return every penny you paid, no questions asked.
That really takes all of a potential buyer’s risk away. He can try your product for two full months without having to worry about losing his money.
10. An Urgency Factor
If there’s no reason to buy right away, the reader might want to “think about it”and buy later…which usually means he won’t buy at all. You want to do everything you can to keep a person on the page, and convince him to buy. That’s why I like to use an urgency factor, which is giving a reader a reason to buy immediately. You could use
•?A time deadline, such as saying the product will go off the market within X days
•?A price bump, such as saying the price will go up at some point (whether you define that point or not is up to you)
•?A restricted number of copies, such as saying that you won’t sell more than X copies ever
The threat of a price bump is always one you can use. It might say something like this:
But You Need To Hurry…
I’m not going to keep the price this low forever. As soon as I get as many testimonials as I need, I’m going to raise the price to $97 or more…and still sleep well at night. Look, this is powerful information. I would’ve made more than $97 in my first week if I’d had this. So the $37 I’m asking is peanuts.
Don’t wait around and let the price run away from you.
That can light a fire under people who would otherwise consider not buying. It nudges them to act now, which can get you more sales. You might get some refund requests as well, but that’s okay—it’s just part of doing business.
11. Ask For The Sale
It’s a truism in sales that you have to ask for the sale. If you don’t ask for it, you probably won’t get it. Online sales copy is the same way. You need to ask a reader to buy, but you can be subtle about it, like this:
You Know What To Do…
Sometimes in life, you just have to decide.
I did. I decided that my own health and the stability of my family was worth figuring out how to replace my desk income with online income. And I did it.
Now I’m making it super-easy for you to do. You don’t have to waste money like I did. You don’t have go through the frustration.
You don’t have to fret about whether you’ve chosen the right path.
“Work” In My PJs solves all of those problems.
There’s just one step you have to take…grab this for yourself!
That’s a straightforward way to ask somebody to buy. Then you need to tell him how to buy.
12. “Yes” Box
Your yes box simply present the high points of your sales pitch again, and gives the reader the price and order button, like this:
YES! I Want To Work In My PJs!
When I order today, I’ll get my own personal copy of “Work” In My PJs, which I can
download in minutes and start using right away.
I’ll pay only $37 for it, as a one-time
payment, before the price goes up to $97 (or more). And that’s
backed by a rock-solid 60-day money back guarantee.
All I have to do is click the order button below to go through the
short, simple, 100% secure order process at ClickBank.
[order button]
It’s good to include your product graphic again here, because it reminds the reader of the product visually, which can help your conversions. Tell him what he gets again, how much he’ll pay for it, and why that’s a no-risk proposition. Then give him the order button to click.
13. Close
After your yes box, it’s time to wrap things up. I like to include another reminder of my key product benefit, like this:
This is what you’ve been waiting for. “Work” In My PJs can help you see success within 30 days—I personally guarantee it. Isn’t it time you stopped waiting?
To your online success,
[your signature]
And now there’s just one more thing to add…

14. P.S.
A P.S. at the end of a sales letter is the second most read piece of copy, after the main headline. So you want to make the most of it. I typically include a couple
P.S.s, one to hammer home the key product benefit, and a second one to remind the reader of my guarantee, like this:
P.S. When is the last time something promised, you’d see cash profit within 30 days…and delivered? That’s what I’m offering you. And it’ll cost you less than a new dress shirt! Remember, the price will go up at any moment, so grab this while you can…[order link]
P.P.S. Remember, I’m taking all the risk here. I want you to prove this works for you. Try it for a full 60 days. If it isn’t everything you hoped, I’ll give you your money back. Fair?

Finally
If you love the post kindly share it with your friends and like us on facebook. Your comments are apappreciated please leave your comment below, thank you.

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Challenges to Increased Consumer Spending
In spite of the substantial growth prospects for consumer spending, key challenges remain, with regard to market structure, distribution channels, and level of skills.

Pretoria, South Afrrica

Market structure: Africa’s consumer market is heterogeneous and highly segmented. Due to different income levels between countries and within countries, and due to cultural, geographical, and language differences, the behavior and spending power of African consumers vary widely. Foreign companies and retailers wishing to penetrate the African market will therefore need to take into account these differences in developing their products and marketing strategies to suit the needs of particular segments of the market. Tailoring products to customers’ needs and decreasing costs in order to compete with local companies, are among the alternatives that larger foreign companies can use to overcome this challenge.
Distribution channels: Companies must also confront the challenges of poor distribution channels and underdeveloped transportation and other infrastructure services in order to gain access to customer markets. Strong sales networks, including direct-distribution and wholesale, would need to be developed in order to penetrate consumer markets and gain market share.

Egypt's Nile River ...A boost to the Economy

Level of skills:
Recruiting well-trained employees with experience in marketing is another key challenge facing retailers. The current dearth of skills across Africa is worrisome, and reversing this trend may require massive investments in training, especially in business related skills. In order to achieve long-term success and viability, companies may therefore need to initially rely on international staff whilst investing in training of local agents to build capacity, mainly through apprenticeship programs.

Overcoming these challenges will be costly, but over the long-term the benefits will likely outweigh these costs. From a policy perspective, the authorities will need to devise better policy instruments to better deal with the potential impact of inflationary pressures that may be fuelled by a rise in excess consumer demand.

Written by Blondel Nyamkure Ph.D
Courtsy www.yookos.com

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Following a decade of average increases in real GDP exceeding 5%, African economies are expected to sustain high levels of economic growth over the next decade boosted in part by domestic demand due to a steady increase in private and public investment1. In turn, rising real incomes will lead to higher consumer spending which is projected to almost double in the next decade.

A growth of 4.5% in per capita GDP compounded annually through 2015 would result in an increase of more than 35% in consumer spending in Africa2. Although the expansion in consumer spending will be led by South Africa and Nigeria, the two largest economies in Africa, which account for 51 percent of Sub Saharan Africa expenditure, emerging markets across the continent are also making their mark
(see Table 1).
Table 1: Africa’s emerging consumer markets
EAC & COMESA Population (2009) 2010 Consumer spending§ 2020 Consumer Spending§a

Ethiopian Economy Counting on Perks of Coffee Trade

Kenya 40m $23bn $37bn
Ethiopia 83m $20bn $43bn
Uganda 33m $15bn $30bn

Nigerian Central Bank in west Africa

ECOWAS
Nigeria 151m $115bn $167bn
Ghana 24m $15bn $29bn
Senegal 13m $10bn $16bn

SADC
South Africa 49m $215bn $315bn
Angola 19m $14bn $18bn
Zambia 13m $10bn $23bn
Source: Euromonitor Africa Consumer Spending 2010
§\In constant 2010 prices
a\Projections

A typical South African Economic hub

Main catalysts of the African consumer market
In addition to economic growth, other factors likely to play an important role in the evolution of the African consumer market include: population growth, urbanization rates, falling poverty levels coupled with an emerging middle-class, improvements in the business environment, increased levels of trade openness, and technological innovation.
Population growth and urbanization: The African population is growing at 2% per annum. The continent’s total population is therefore projected to increase by 50% from 1 billion in 2010 to over 2 billion by 2060. At the same time, the percentage of Africans living in cities is expected to increase to 50% in 2030 from 37% in 2009. Together, these two factors will foster the number of new consumers entering the African market.
Poverty reduction and the emergence of the middle class: With high levels of economic growth across the continent, poverty levels as a percentage of total population are forecast to decline to 20% in 2020 from 48% in 2008. In turn, the “middle class” (i.e., people earning between USD2 and USD20 a day, in real terms) is expanding in Africa. In 2010, 34% (313 million) of Africa’s population was considered to be middle class3. This figure is projected to triple to about 1 billion people by 2060. The combined effect of poverty reduction and middle-class expansion provides huge potential for greater spending in the consumer goods market.
Business environment and lower trade restrictions: An improved business climate and political stability will likely attract global investors to African markets. In addition, greater trade liberalization between African countries and their international partners will reduce the cost of doing business and increase the availability of consumer goods in Africa. Together, this will both reduce the cost and increase the variety of consumer goods purchased by the emerging middle class.
Use of technology: By end of 2012, more than 50% of Africans (about 735 million people) will own a mobile phone, making the continent the fastest growing cellular phone market in the world and the second largest market by number of connections after Asia4. By 2030, almost all Africans will own a mobile phone. This technological innovation will enable companies to reach existing and potential customers through marketing and other promotions via their mobile phones. Furthermore, the increased use of mobile phones for banking transactions may boost demand for consumer goods, especially in rural and informal markets thereby shrinking the shadow economy.

Written by Blondel Nyamkure Ph.D
Courtsy www.yookos.com

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You want your website to look good, but your site isn’t just for show. Sure you want a lot of eyes on your site, but you don’t want visitors to admire your pages. You want visitors there to make money.
If you want good revenue from your site, you really need to drive traffic to your website or blog. Getting more visitors is vital to boosting your business and turning your pages into a viable income for you. This is imperative, but you may be wondering how you can generate more traffic.
There are a lot of methods that various webmasters have employed to build traffic, and some of these ways work better than others. Certainly, some will be better suited for you and your site than others. That being said, the following are some tested tips for generating more traffic that you can try with your website or blog today.
1.) Work the blogs.
Blogs are big. Lots of people visit blogs, and many blog readers do so regularly. These regular blog visitors could come to your site too…if they know that it is there.
To work blogs to boost traffic, you first need to identify niche blogs that are related to your site. Pick blogs that you like and respect, and be sure to zero in on blogs that get a lot of traffic and tons of comments. First write a guest post and sent to these related sites/blogs with your signature on it directing a back link to your site.
Secondly start visiting these blogs and leave good, quality comments on the posts. Be sure that your comments are valuable and pertaining to the post; this means you really have to read the post first. Try to relate the post content to your website, and of course, you need to leave a link. Your comment should make the blog readers see a connection between your site and the blog they already like, luring them over to your pages.
2.) Use keywords.
Using keywords is one element of SEO or Search Engine Optimization. SEO helps to drive traffic to your site, because a proper SEO campaign helps your pages rise to the top of search results for particular keywords.
Create content for your pages that use niche-specific keywords that real people will use when they search the web. Pick unique, low completion keywords to make your content more likely to be at the top of the list. To find these right keywords, consider using the Google Keyword tool to select keywords that are best for your site.
3.) Get social.
Social media can give your site a big boost in traffic. It seems that everyone and anyone is on social sites like Facebook and Twitter. This includes websites, businesses, and blogs. If you aren’t on these sites, you need to know that your competitors are already using these sites to get in touch with even more potential visitors.
These social networks can be utilized to share your content. If you share links to your pages, it is even easier for your friends and fans to pass these links along to others. Additionally, putting these links out on these networks allow you to get a little SEO boost; links on these top sites can make your pages look more important to the search engines.
4.) Open up.
Many bloggers are tempted to make their site “exclusive” by making visitors have to sign up or login before viewing some content or leaving a comment. If a visitor finds it tough to fully access you blog, they will click away and you won’t make any money from them.
You need to be sure that all visitors can access all areas of your site. Visit your blog from different browsers to ensure that all elements of your site work and are visible in all browsers, and this includes mobile browsers. Avoid using flash or other design elements that will require special plugins to view.
5.) Soft sell.
You are blogging because you want to make money. Somewhere deep down, your visitors know that, but they definitely don’t want to be reminded of this when they visit your site. You want your visitors to click on ads and affiliate links or buy products you may be offering, but if your readers discern that you are trying to sell them something, they won’t be anywhere near as likely to buy.
You need to do the soft sell. The internet, specifically social media such as blogs, thrives on this approach. People don’t like to know that others are trying to make money off of them, even when they have set out to buy something. If they feel like you are being pushy by actively selling, they will be turned off and click through to another site.
You can still sell from your blog, but you need to do it right. This means that you need to have good, quality content that has a high value; your blog shouldn’t look like it was created simply to host ads. Any advertisements should be subtle, discrete, and small because visitors don’t like ads. If you have a shop, be sure to emphasize how excellent and beneficial the products are for your visitors; they are more likely to buy if it is all about them.

Conclusion
These are some of the tips for generating more traffic for your website/blog. As mentioned, there are a lot of ways for you to bring in more visitors, which will hopefully translate into more revenue for you. Try to incorporate these and other methods all at once; the more things you do to bring more people to your pages, the more likely you have a busy, profitable website. If you have more other ways kindly add it as your comment. Thank you.

About the Author
This article is written by Kevin Moor who writes for datarecoveryreview, a site featuring interesting and informative reviews on data recovery.

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C4W

The first step at building a brand is to have a Unique Selling Proposition or a USP. As a business without one, you’re adrift in a sea of me-too businesses without a rudder, unmoored to the trade winds of the marketplace. USP-less businesses offer nothing distinct, nothing unique, no benefit, no logical reason that someone should buy from them other than hope or circumstance wrapped around a cheap price. Your USP is the anchor to your brand. What makes your company different from the rest? What sets your business apart? What will compel a customer to use you over someone else? Nothing but your unique selling proposition. (USP)

My USP was powerful: No-risk advertising. If we send you nothing, you pay nothing.
Advertisers joined by the truckload because they were tired of advertising with the Yellow Pages, which offered this risk proposition: “Pay us $10,000 upfront, then hope and pray.” I exposed a pain-point and fixed it. Our carpet cleaner had no USP. Nothing set him apart, as he might as well just been a lonely grain of rice in a 50-pound bag of feed.

“USPs are the building blocks to brands and can compensate for higher prices or even an inferior product!”

USPs are the building blocks to brands and can compensate for higher prices or even an inferior product!
FedEx was introduced to the world when it said, “When your package absolutely positively has to be there overnight.”
M&M’s said, “The milk chocolate melts in your mouth, not in your hand.” Notice how these USPs target benefits.
Domino’s Pizza building a pizza empire based on the USP of “delivered to your door in 30 minutes or less—or it’s free.” Domino’s identified the need: Pizza delivery was a long ordeal. They solved it, branded it, and the rest is history. How did Domino’s infiltrate such a crowded market space and succeed? Branding and marketing—the QUEEN in the chess game.

DEVELOPING YOUR USP
How do you develop a solid USP for your Business or company? There are five simple steps.

Step 1: Uncover the Benefit(s)
Get into business for the right reason: to solve a problem or a need. That creates your first USP. If you are already in business, find the greatest benefit of your product, one that sets it apart from the competition. Do this with your customer in mind. Think about their needs and what they want.

Step 2: Be Unique
The objective of a USP is to be unique when compared to the alternatives. This impregnates the consumer with a logical argument for choosing your company, because, without your company, they are forgoing the benefit. USPs should use powerful action verbs that create desire and urgency. “Lose weight” should be changed to “Obliterate fat” or “Shred pounds.” “Grow your business” should be dropped in favour of “Explode revenues” or “Shatter sales records.”
The uniqueness of your USP creates a consumer divergence when it comes to their buying decision. If you pick a Mac over a PC, you are choosing safety, speed, and reliability over viruses and bloat ware.

“The uniqueness of your USP creates a consumer divergence when it comes to their buying decision”

Step 3: Be Specific and Give Evidence
Noise is everywhere, and if you are going to rise above it, you have to alleviate natural consumer scepticism. Do so by being specific, and if possible, offer evidence.
WEB SITE:
“Your car sold in 20 days or less or it’s free.”

PRODUCT:
“Drop 20 pounds or you don’t pay a dime.”
SERVICE:
“Your home sold in 30 days or I own it.”

Domino’s Pizza didn’t say “Delivered on time,” they said, “Delivered within 30 minutes or it’s free.” It was a specific action and evidence of that action. (Your pizza is free if we don’t perform!)

Step 4: Keep it Short, Clear, and Concise
The best USPs are short, clear, and powerful. Long phrases get skipped over.

Step 5: Integrate Your USP into ALL Marketing Materials
A USP is worthless if it isn’t conveyed throughout every aspect of your business.
Include your USP on all your public communications:

• Your trucks, vehicles, and buildings

• Your advertising and promotional materials

• Business cards, letterheads, signs, brochures, and flyers

• Your Web site and your email signature

• Your voice mail system, receptionist/sales scripts, etc.

“Fraudulent USPs gets exposed fast and creates “human resource systems” ready to rick-roll your company”

Step 6: Make It Real
A USP has to be strong enough to convince people to buy or, even better, switch brands. If it doesn’t capture your audience’s attention, or the benefit/hook is too weak, it won’t work. And then, you have to make your USP real. You must deliver on what you say. A pizza delivered in 40 minutes makes the 30-minute guarantee a fraud. Fraudulent USPs gets exposed fast and creates “human resource systems” ready to rick-roll your company.

Conclusion
If you think a friend might benefit from this article why not email him or her or sent via any of the social sites .we welcome your comments and additions, thank you.

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EU summit: All but two leaders sign fiscal treaty.

25 of the European Union leaders have signed a new treaty to enforce budget discipline within the bloc. This new treaty aims to prevent the 17 euro-zone states running huge debts like those which sparked the need for bailouts for countries such as Greek, Ireland and Portugal. To take effect, the agreement must be ratified by at least 70 per cent of members i.e. 12 out of the 17 member-states. The Pact enshrines balanced budget rule in law and foresees penalties for offenders. The Agreement is believed to be championed by Europe’s largest economy, Germany. UK Prime Minister and his Czech Republic counterpart refused to sign the pact. The British rejected the Pact because of its impact on London as one of the world’s financial capitals.

Europe
Downside risks to global growth outlook remain, IMF warns.
The International Monetary Fund (IMF) has warned of a downside risk to global economic growth, if the euro area failed to build on recent measures and act decisively to achieve successful resolution to the crisis.
According to the Fund, policymakers should hastily implement the agreed “fiscal compact”, make monetary policy highly accommodative and continue to provide liquidity while engaging fully in securities purchases. This would ensure stability in the financial markets and stimulate positive outlook for the global economy.

United States
Manufacturing index shows unexpected drop in February

Data from the Institute for Supply Management (ISM) revealed that index of activity in the U.S. manufacturing sector dropped to 52.4 in February, 2012 from 54.1 recorded in January. This was against popular expectation of a 54.6 reading. The slowdown in manufacturing index was due to a drop in new orders and production index to 54.9 and 55.3 from 57.6 and 55.7, respectively. The disappointing figures eased equities off their highs, though still buoyed by a better-than-expected unemployment report.

China
Lowers Economic Growth Target

China lowered its target for economic growth to 7.5% in 2012, as government pledged to maintain a “prudent” monetary policy while playing down reliance on exports and capital spending in favor of domestic consumption. The world’s second largest economy has kept the growth target at 8% in the last eight years.
Last month, the People’s Bank of China cuts the Bank’s reserve requirement rate by 50 basis points for the second time in three months to stimulate credit and boost growth. Beijing is estimated to have grown by 9.2% in 2011, down from 10.4% recorded in 2010.