Aug 7 2011
As business and technology are becoming increasingly global, the rules for marketing a product, a company, or an idea are changing too. Any company that does not incorporate a strong, well-planned Internet marketing technique into its business plan will fail.
In every business, it is a must that you know what strategies you need to
Implement to succeed in the market you want to penetrate. So, you must stat to ponder by asking yourself these questions:
? Would you start a business without a business plan?
? Would you place your yellow pages ad in an irrelevant category just to see if anyone would call?
? Would you pay thousands of dollars to have a billboard ad created and placed where there is no traffic?
If you are among the majority of business owners you probably answered no to all of the above questions. Businesses are very careful when it comes to spending marketing dollars, but the truth is most businesses have neglected the most effective marketing tool that they have which is the strategic planning of their internet presence. It’s not a problem to spend thousands of dollars to pay for the design and development but the planning process and strategy building has been neglected. Why? Many are under the misconception that a web designer is an expert in the area of Internet marketing and that they are also well versed in search engine optimization. The Internet is not only a great way to spread the word about your product or service, in today’s world; it’s one of the most essential parts of the marketing mix.
Here are some of the typical problems being encountered in the
• Minimal sales and conversion.
• Traffic to the site is not as expected or hundreds of dollars are being paid for traffic leads but still there is no conversion from that traffic.
• Subscriptions to reports or newsletters that you offer are slim to none.
• You’ve received only minimal requests for services or products by email or telephone since your site launch.
How could these problems have been avoided? An Internet Marketing Strategy can help position you to your target and niche market as well as increase conversion by following the five levels of the sales process mentioned below. While the answer seems simple the process is a bit more involved but vital to the success of a business that is about to launch online. Internet marketing is the use of techniques to promote a business or other organization online; website promotion is usually a major element but e-mail campaigns and affiliate marketing, for example, may form part of the overall internet marketing strategy. Internet marketing consultants work on how to develop an Internet marketing strategy that targets desired target market.
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