14 Exclusive Tips You need to Write a Successful Sales Copy

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Writing sales copy is an art. It takes years of practice to become an expert, and
Probably some time and money spent on learning to do so. But there’s no reason you can’t write a sales letter yourself that will sell your reprint rights product, even if you’ve never write a copy before. This post has taken me the whole day to put together, its one of my longest post with about 3400 words. I advice you grab a cup of coffee or some wine to gradually read through in order to understand perfectly the secrets to putting together a master piece sales copy for your business.

The key is to use a proven formula for a sales letter. I’ll give you a simple one to use for sales copy for any product. It has 14 parts, but don’t let that number intimidate you. I’ll walk through each part so you know exactly what to do. Here’s a quick outline before I dive in:

1. Main headline
Your main headline has to attract attention and keep a reader reading. That’s its only job. It doesn’t really “sell” for you—it just keeps somebody reading so he’ll stick around for your sales pitch later.
Lead with your main benefit. My lead for a product about how to make money from home might say something like this:
Quit Your Job In 30 Days And Make
More Money In Your Pajamas Before
Breakfast Than You Made Last Year!
The main benefit is replacing your income with this product. I hit that hard with the “30 days” deadline and the easy income potential. If you want, you can also include what’s called a preheadline, which sets up your main one, like this:
Do you want to fire your boss and retire young? You CAN, and I’ll show
you how to…
That preheadline leads naturally into the main headline on the page, and helps a reader get his mind ready to “get” your main benefit.

2. Present The Problem
This is the copy you might call the introduction to the sales letter. It’s where you set the stage for what you’re going to say by presenting the problem your product solves (or the need that it meets). You might start by saying something like this:
From: [your name]
Date: [current date]

Dear Wage Slave,
I know you’re sick and tired of being chained to your cubicle. I know you’d like to tell your boss to leave you alone. But I also know you’re tired of people who promise you escape, take your money and then dash your hopes. The reason that happens is that we’re all natural born suckers. We all want to live the “good life” and when somebody offers it, we turn off our brains and go with pure hope…and it doesn’t work. I bet you’ve experienced that. What you really need is a plan that an average person with just a little gumption can use to replace a typical income within a year.
Even more important, you need to be able to turn on that income stream within 30 days, so you can start seeing real results fast.
But after all of your disappointments, you probably think that’s a scam, or a pipe dream. Well, it’s not, and I’m going to show you how to do it.

That copy gets a reader interested by doing two things:

1. It makes a bold claim and then promises to back it up…which compels somebody to keep reading to see if you’re lying or not
2. t relates to the reader emotionally by talking about his likely disappointments (a common theme in my market)
That short bit of copy sets up the rest of your pitch. Notice how I used some bold
text and yellow highlighting to emphasize the bits of copy I want to be sure people read. Eye tracking studies show that emphasized text gets read more, so you want to pull people through your copy with your emphasis elements. In other words, if they read just the highlighted stuff, they should get the core pitch you’re making.

3. Why Should They Listen To You?

Most of the people reading your sales letter probably don’t know you very well.
An affiliate might have recommended you, but your reader is going on second hand Information.
So you need to tell him why he should listen to you. I favour the direct approach, like this:
Why You Should Listen To Me
Simply put, I’ve been where you are.
I was so frustrated I could scream (actually, I did scream some). I was tired of spending my rent money on all sorts of gizmos and courses that didn’t help me achieve my goals. I was willing to put effort into achieving financial freedom, but nothing I read seemed to work, no matter how hard I tried.
And everything I read talked about the s-l-o-w process of ramping up a business in 1-3 years. After about 12 months of trial and error, I made a decision. I could either give up or I could figure out something that worked on my own, trying to put together all the good advice I got in the stuff I bought, and weed out the junk. The good news for you is that I did it. The even better news is that I’m going to show you how to do it, with zero junk that will distract you and leave you disappointed.

The reader still doesn’t know you personally, but he knows more about you. And if he’s in your target market, he knows you relate to his experience. If you don’t have a personal story to tell, you can talk about how you understand the struggles people go through (and talk about the actual struggles a bit). The point is, you want to connect with your reader’s problems and transition to how you’ll solve them.
4. Introduce Your Product
Here’s where you get to introduce the thing that’s going to help your reader solve his problem. It’s like the grand unveiling of the prize behind Door #1 on a game show. It might look something like this:

“Work” In My PJs
This is the simple, step-by-step guide I wish I’d had when I was starting. If I’d had this, I could’ve saved myself a year of pulling my hair out.
If you’ve been frustrated and angry that you can’t make this Internet marketing stuff work for you like all of the sales pages you’ve read scream about, this is exactly what you need. Here’s what I mean…
You can say more than this, of course, but even that very brief copy does the basic job of introducing your product. Notice that I included an image of the product, which makes it look more professional.

Remember, benefits and features are different. Benefits are what difference your features make in solving the problem

5. Benefit Bullets
After you introduce the product, you need to describe it. I transitioned to this by saying, “Here’s what I mean…” Then it’s time to present why your product lives up to the claims you’ve made. The best way to do this is with bullets points that describe the key benefits of the product.
Remember, benefits and features are different. Benefits are what difference your features make in solving the problem. So your benefit bullets might look something like this:
…Here’s what I mean…
•?I’ll tell you what business model to avoid like the plague.
This is the one most people start with, and it’s a recipe for frustration. This is what makes people quit, and you’ll skip right past it.
•?I’ll show you how to make cold, hard cash within a week.
No joke. You won’t have to spend a dime to do it, so every penny you make will be profit. And this WORKS.

?[more bullets]
Each of those bullets relates a feature to what difference it makes. As the reader reads each one, he’s becoming more and more convinced this product will help him.
Now, if your product is a system with more than one component, you can introduce each component and provide some benefit bullets for each one. You might put some transition copy in between, like this:
As you can see, [component one] gives you everything you need to know to do [whatever]. But I’m not done yet! I’ll also give you…Then you can give some brief introductory copy for the next component, followed by its benefit bullets.

6. Testimonials
After you’ve presented your product so a reader has some context to relate to, it’s time to offer some social proof. This is evidence from the marketplace that your product delivers on its promises. Testimonials are best social proof around.
As testimonial is a buyer or reviewer of your product talking about how great it is.
It’s that simple. It’s best to get a picture from the person if you can, and perhaps even a brief audio recording, because those things add believability to your testimonials. You might present a testimonial like this:
It’s Amazing!”
“I really can’t thank you enough, [your name]. I simply can’t believe how easy it was to do what you said I should do…and I’ve been banging my head against the wall forever without success. And for anybody reading this, when [your name] claims you’ll see cash within a week, he’s RIGHT!
Thanks again.”
Bob Smith
Anytown, USA

You might be wondering how you can get testimonials like that, especially if you haven’t sold any copies of your product yet. It’s simple…offer a few copies for free in exchange for feedback. When you get some positive feedback, ask permission to use that feedback as a testimonial in your sales letter.
You can offer a limited number of copies of your product for free in any niche forum you used for product research.

7. Why It’s A Great Deal
Once you’ve presented some social proof, remind your reader why the product is such a great deal. This sets up your price pitch that will follow. You might say something like this:
How’d You Like To Kiss Your Job
Nobody can do that overnight, and you might not want to resign after you make your first online profits 30 days from now. But you probably could!
But suppose it takes you a few months. That’s better than a year, isn’t it? It’s better than slaving away until you’re 70, isn’t it?
That’s the kind of freedom I’m talking about. The freedom to do what you want to do when you want to do it, with the people you care about.
That’s what “Work” In My PJs can give you. Like I said, it gave me my start, and I haven’t looked back. Isn’t it time you took control of your financial future and stopped begging for the crumbs your boss gives you? You can, and it’ll only take you 30 days.

You’re selling pretty hard here. You want your reader to have a fresh picture in his mind of the key benefit you’re providing. That makes your reader eager to buy. The only thing standing in his way is the nagging question in the back of his mind about what this thing costs…

You want your reader to have a fresh picture in his mind of the key benefit you’re providing. That makes your reader eager to buy

8. How Much?
Your price can be like a bucket of cold water in the face. It’s most effective if you prepare a reader for that possibility, and then give him a nice warm towel instead, like this:
Okay, [your name], How Much?
That’s always the big question, right?
I’ve told you “Work” In My PJs is your ticket to financial freedom, so here’s where I tell you that I’ll require you to hock everything you own to buy it…
Except I won’t do that. Just the first chapter of this thing would’ve been worth more than $900 to me, because that’s how much I spent on junk products before I learned the lesson in that chapter. But you won’t pay that.
Having a simple plan that cut through the fog would’ve been something I’d give up meals to pay $147 for not too long ago. But you won’t pay that either.
In fact, I’d like to help you, because I didn’t get any legit help when I was brand new. So you’ll pay only $37 for this. That’s all. Pay me once, profit forever.
Simple, huh? And worth every penny.
What you’ve done is set up the reader to think he’ll pay an arm and a leg. You make a believable case for a higher price, and then you pitch a lower one. That relieves the reader, and makes him much more likely to buy. But now it’s time to take away his last objection…
9. Guarantee

Your price isn’t high, but any price is still a risk, because the buyer doesn’t know that you won’t steal his money and give him junk. So you offer a guarantee to reverse the risk—you take it on yourself instead of making the buyer take it. If you use click Bank, you’re required to have a 60-day (or you can say eight weeks) guarantee, and that’s a fine length of time to use. You might present it like this after a brief intro at the end of the previous section:
And I’m so confident you’ll love this that I’ll back it up with my rocksolid…

“Work In Your PJs Or Steal My
Lunch Guarantee”
Try out my product. See if it’s not the easiest, step-by-step guide you’ve ever seen. Put it to work and prove that you’ll make your first money within 30 days…then try it out for 30 days more. That’s right; I’ll give you a full 60 days to try this, with zero risk. If you’re not absolutely happy at the end of that time, simply ask for your money back and I’ll return every penny you paid, no questions asked.
That really takes all of a potential buyer’s risk away. He can try your product for two full months without having to worry about losing his money.
10. An Urgency Factor
If there’s no reason to buy right away, the reader might want to “think about it”and buy later…which usually means he won’t buy at all. You want to do everything you can to keep a person on the page, and convince him to buy. That’s why I like to use an urgency factor, which is giving a reader a reason to buy immediately. You could use
•?A time deadline, such as saying the product will go off the market within X days
•?A price bump, such as saying the price will go up at some point (whether you define that point or not is up to you)
•?A restricted number of copies, such as saying that you won’t sell more than X copies ever
The threat of a price bump is always one you can use. It might say something like this:
But You Need To Hurry…
I’m not going to keep the price this low forever. As soon as I get as many testimonials as I need, I’m going to raise the price to $97 or more…and still sleep well at night. Look, this is powerful information. I would’ve made more than $97 in my first week if I’d had this. So the $37 I’m asking is peanuts.
Don’t wait around and let the price run away from you.
That can light a fire under people who would otherwise consider not buying. It nudges them to act now, which can get you more sales. You might get some refund requests as well, but that’s okay—it’s just part of doing business.
11. Ask For The Sale
It’s a truism in sales that you have to ask for the sale. If you don’t ask for it, you probably won’t get it. Online sales copy is the same way. You need to ask a reader to buy, but you can be subtle about it, like this:
You Know What To Do…
Sometimes in life, you just have to decide.
I did. I decided that my own health and the stability of my family was worth figuring out how to replace my desk income with online income. And I did it.
Now I’m making it super-easy for you to do. You don’t have to waste money like I did. You don’t have go through the frustration.
You don’t have to fret about whether you’ve chosen the right path.
“Work” In My PJs solves all of those problems.
There’s just one step you have to take…grab this for yourself!
That’s a straightforward way to ask somebody to buy. Then you need to tell him how to buy.
12. “Yes” Box
Your yes box simply present the high points of your sales pitch again, and gives the reader the price and order button, like this:
YES! I Want To Work In My PJs!
When I order today, I’ll get my own personal copy of “Work” In My PJs, which I can
download in minutes and start using right away.
I’ll pay only $37 for it, as a one-time
payment, before the price goes up to $97 (or more). And that’s
backed by a rock-solid 60-day money back guarantee.
All I have to do is click the order button below to go through the
short, simple, 100% secure order process at ClickBank.
[order button]
It’s good to include your product graphic again here, because it reminds the reader of the product visually, which can help your conversions. Tell him what he gets again, how much he’ll pay for it, and why that’s a no-risk proposition. Then give him the order button to click.
13. Close
After your yes box, it’s time to wrap things up. I like to include another reminder of my key product benefit, like this:
This is what you’ve been waiting for. “Work” In My PJs can help you see success within 30 days—I personally guarantee it. Isn’t it time you stopped waiting?
To your online success,
[your signature]
And now there’s just one more thing to add…

14. P.S.
A P.S. at the end of a sales letter is the second most read piece of copy, after the main headline. So you want to make the most of it. I typically include a couple
P.S.s, one to hammer home the key product benefit, and a second one to remind the reader of my guarantee, like this:
P.S. When is the last time something promised, you’d see cash profit within 30 days…and delivered? That’s what I’m offering you. And it’ll cost you less than a new dress shirt! Remember, the price will go up at any moment, so grab this while you can…[order link]
P.P.S. Remember, I’m taking all the risk here. I want you to prove this works for you. Try it for a full 60 days. If it isn’t everything you hoped, I’ll give you your money back. Fair?

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