Challenges to Increased Consumer Spending In spite of the substantial growth prospects for consumer spending, key challenges remain, with regard to market structure, distribution channels, and level of skills. Market structure: Africa’s consumer market is heterogeneous and highly segmented. Due to different income levels between countries and within countries, and due to cultural, geographical, and [...]
April 2, 2012
Dynamics of the African Consumer Market-Part 1
Following a decade of average increases in real GDP exceeding 5%, African economies are expected to sustain high levels of economic growth over the next decade boosted in part by domestic demand due to a steady increase in private and public investment1. In turn, rising real incomes will lead to higher consumer spending which is [...]
March 26, 2012
5 Tips for Generating More Traffic To your Website and Making More Money
You want your website to look good, but your site isn’t just for show. Sure you want a lot of eyes on your site, but you don’t want visitors to admire your pages. You want visitors there to make money. If you want good revenue from your site, you really need to drive traffic to [...]
March 23, 2012
6 Unique Steps to Creating Your Business USP, This Determines the Quality of Your Brand
The first step at building a brand is to have a Unique Selling Proposition or a USP. As a business without one, you’re adrift in a sea of me-too businesses without a rudder, unmoored to the trade winds of the marketplace. USP-less businesses offer nothing distinct, nothing unique, no benefit, no logical reason that someone [...]
March 10, 2012
The World Economy at a Glance
EU summit: All but two leaders sign fiscal treaty. 25 of the European Union leaders have signed a new treaty to enforce budget discipline within the bloc. This new treaty aims to prevent the 17 euro-zone states running huge debts like those which sparked the need for bailouts for countries such as Greek, Ireland and [...]
March 2, 2012
Too Busy to Grow?
Is your firm running at capacity? Do you think that what you need is a few more associates with 5 to 10 years’ experience, not more business? If this is you, you probably haven’t done a good job of qualifying your clients. A key objective of good marketing is to attract better clients, not just [...]
February 21, 2012
Eight Ways to Build Your Business in 12 months
Is this going to be your year for turning on the power of marketing and sales in your business? If your answer is yes, here are eight keys to success: 1. Focus on the Client/customer’s Profits, Not Your Own There is a limited demand for routine tax return preparation Services or will preparation, but there [...]
February 18, 2012
The most powerful words to use as a freelance writer
Below are powerful attention grabbing words that you can use in your headlines and sprinkled throughout your copy as a freelance writer. Are You Still… “Are You Still” in your headline will not only grab your readers attention, but also get your potential customer to say yes to the question, in other words agree with [...]
February 10, 2012
Are You Rich or Poor?
The idea of being rich or poor is just a perception of the individual’s mindset. In the world today it is either you are rich or poor. The mediocre concept of middle class is just a mirage. Like it or not, the rich will continue to get richer and the poor will get poorer.Like the [...]
January 31, 2012
World’s biggest online social networking company goes on IPO
Is Facebook an unstoppable growth engine, or are there already signs that its expanding influence on the web is starting to reach its limits? And can it ever generate enough money on the back of its massive audience to justify the sky-high expectations that make its forthcoming debut on Wall Street the most anticipated IPO(Initial [...]
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April 5, 2012
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